abercrombie kids

Introduced in 1998, abercrombie kids is a children’s clothing brand owned by Abercrombie and Fitch. Modeling a similar aesthetic and style to their parent company, abercrombie kids aims to attract a younger audience aged 5-14 with smart and creative apparel tough enough to stand any adventure.

In maintaining their ‘made to play’ product image, the young moose approached us for help in creating imagery and copy for their Play is Life campaign. We set out to capture childhood key moments including Back to School, Spring Break and Summer Vacation - all while emoting that sense of play and silliness authentically unique to kids.