Project Overview

Comfy, cozy, cool. The goal of this campaign was to bring awareness and drive consumer interest in the loungewear styles with a big idea: ‘Wear in/Wear out.’ We directed 4 internal Levi’s employees to photograph themselves in home and around their neighborhood. In order to unify the collection, we developed 4 different graphic treatments to speak to the personality of each girl, thereby emphasizing the diversity of how to wear the product.


  • Designer: Marika Dahlin
  • Photography: UGC
  • Production: Tsuruda Studio