Levi's – Basics

Project Overview

Produced a photoshoot for FY 2021 Levi’s Basics, delivering global campaign creative that communicates the brand DNA and product offerings within the “contemporary” assortment. Challenge was to ensure it felt elevated, beautiful and engaging – and doesn’t just feel like a product “extension.” The campaign needed to feel very connected to Levi’s while featuring and promoting the basics category. To this end, the 2021 creative needed to be a continuation of our TH 2020 creative concept, evolving and refining as needed.