Project Overview

Levi’s Pride 2023 celebrates the strength and creativity of the LGBTQ+ community through the power of authentic self-expression—specifically, self-expression with a greater purpose of helping others live as their true selves, too.


  • Photo + DP: Liam Woods
  • Editor: Michael Cukr
  • Production: ¡No Problemos!
  • Styling: Josh Fargher
  • Design Direction: Stephanie Munoz

We showed up with Levi’s.

Our team of community based creative talent developed an honest and true story for Levi’s within the LGBTQ+ community that both resonated and was amplified locally throughout the globe.


This season, we’re celebrating all the different ways our LGBTQ+ cast from around the globe shows up as themselves – and how that then empowers them to show up for others. Each adds their distinct light to the spectrum of self-expression — and makes the world a brighter place just by being in it.

From The Archives

We bring credibility to Levi's long history of solidarity with the LGBTQ+ community through archival photography.These images highlight our campaign efforts during past decades and showcase the cultural importance of Levi's denim within the queer and trans community.