Project Overview

Blue is the new black with Indigo Friday - Black Friday Deals, the Levi’s® Way. TH created all imagery and design executions for the Levi's Indigo Friday campaign. This day commemorates the beginning of seasonal sales and consumer spending leading up to the holiday.


  • Photography: Magdalena Wosinska
  • Style: Gena Tuso & Ashley Abercrombie
  • Production: Tsuruda Studio
  • Set Design: Concrete Stem
  • Hair: Sandy Ganzer
  • DP: Dan Dealy